Wednesday, January 27, 2010

Twittering a "Day in the Life"

Over the years, many people have stopped and asked me that question, "so what is it that you do all day as the CEO of the hospital?" I have tried to come up with a number of examples to try and explain what typical day looks like, but often come up short as my days are generally anything but typical. Yes I talk with a lot of people, attend numerous meetings, and then there is always that paperwork and never-ending email box that has to be tended to, but somehow that doesn't seem to do justice to variety of issues that must be dealt with on a daily basis in efforts to provide for our patients, team-members, and physicians as we steer the organization down a path of long-term viability and success.

My guess is that many of you have also found yourself trying to answer the question of "what do I do" from time-to-time and I think there is a lot that can be learned as we each try to understand and gain a better appreciation for the role that each of us plays as a part of the health care team. With that thought in mind, our marketing department has began a new series this year appropriately entitled, "A Day in the Life..."

Each month, a different person or job will be featured and live tweets will be posted throughout the day. Our hope is that we can all gain some insight and perhaps a new perspective at looking at how we take such a diverse group of people, jobs, and a very complex environment and choreograph those individual efforts into excellence and quality care for hundreds of patients each day!

I volunteered to be our first guest in the series and thought it would be worthwhile to recap my day of "tweets" for those of you that may have missed them in real-time. Below are the actual messages posted to both the hospital and my personal twitter pages yesterday.

8:06 AM - What a day to start a "day in the life" tweeting. Roads iced-over. Traffic is crawling. This isn't looking good right now!
8:16AM - 1st calendar change of the day, sure it won't be the last. Bypassing mtg at Ky Hosp Assoc, hoping to get downtown before next mtg. 9:15AM - Made it downtown, starting meeting to discuss our physician relations and development strategy. Important that we do this right! 11:44AM - Calendar add-on mtg w/CFO to discuss contract w/outside services provider. Working to improve patient flow through hospital via bed plan. 12:05 PM - Discussing plans for upcoming Flexner Rpt Centennial Symposium w/Med School. Flexner helped shape the quality of med schools today.12:29 PM - I'm sure no one appreciates the planning a major event requires. Budgets, promotion, conf rms, travel, catering, guest lists, etc-oh my! 1:52 PM - Conference call w/key vendor to discuss current relationship and future business proposal. We have a lot going on within the organization! 1:59 PM - Off to visit w/one of our key surgeons at his office. Good to stay connected to what our physicians think and learn how we can improve. 3:01 PM - Good mtg w/physician. Just finished impromptu conversation with dir of foundation on several mission and diversity issues. 4:06 PM - Had a great mtg with my boss to discuss campus strategy and current hot topics. We are definately moving things in the right direction!
5:26 PM - Just finished lengthy mtg about reporting and monthly review processes for the future. Need to build more accountability and structure. 5:48 PM - Short phone call w/doc about operations improvement and growth idea. Almost 6PM & finally at my desk so I can start my emails & paperwork.
8:24 PM - Heading home for the night. Hope you enjoyed a day in the life!


So that's my "typical" day as 1 of about 3,000 people downtown that it takes to make the hospital function. Was my day anything like you thought it would be? Would love to hear your thoughts and reactions. P.S. If anyone is interested in helping with this series for future posts, please let me know!

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6 comments:

Lisa Hines RN said...

As a rehab floor RN, I would love to participate in this project.

James said...

That was great! Thanks for posting.

JL

ATM said...

LOVE this idea! So glad that you did this. I work in Marketing & Communications at a hospital in metro-Atlanta, Ga., and my colleagues and I have often wondered what our CEO does on a day-to-day basis. I think this is a highly creative, authentic and accurate way to find that out. Now if only I can convince him to give it a try...

Marty Bonick said...

To Lisa H: I will forward your name to Leslie in our marketing dept. Thanks for the interest!

Anonymous said...

HI,
I just have a comment for you & see what you think. I am an CVICU rn and I realize that everyone is trying to save money in this ecomony. As you know we have gotten rid of the draw sheets & are using regular sheets. Our pt population is cardiac post-op, most of them are edemotous, or over weight. I have noticed using sheets to continually pull up pt's & turn (to avoid skin breakdown) is causing serious indentations in their skin(backs & legs), we cannot avoid the sheets from wrinkling it's a constant battle. These pt's are at risk for skin breakdown, I understand using them on regular units, but in the ICU setting it is not working. I have had a family member notice the markings. Thanks for listening.

Marty Bonick said...

Anon Mar 5, 2010:

Thanks for you comment. Your manager should have more information on this initiative, but also will post the answer I received from one of our clinical nurse specialists on this issue...

"A couple of ideas: The new Ultasorb chux can be used to help lift/boost some patients in bed. The other aspect is that staff CAN use a draw sheet for those that need to be pulled up in bed or lifted. If the patients are large or flaccid, staff can open the top sheet all the way and use it to lift a patient."

I hope this helps and thanks for commenting.

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